Go to Market Plan
Go-to-Market (GTM) plans are typically developed early on in a product launch to confirm the right people are included in the decision-making process. GTM plans should define the multi-step discovery process needed to ensure firms fully understand launch requirements, resources needed and projected timeframes. GTM plans typically include a high-level overview of your business plan, key performance indicators needed to measure success, identification of primary competitors, product differentiators, channel and marketing strategies, customer experience plans, technical requirements needed to support the new product, execution stages, critical paths for decisions, key milestones, and plans for reviewing and fine-tuning the plan.
A product map is a graphic representation of the ways people should think about or utilize products. It defines their underlying attributes and is an aid in helping people quickly understand how different products interrelate and how products can be implemented.
A Use Case is a list of actions or event steps typically defining the interactions between a role and a system to achieve a goal. A Use Case is an important and valuable customer implementation tool that can be used to leverage your technical staff’s time by enabling customers to implement products and solutions using their own technical staff.
Sales Process Map
A Sales Process Map is a diagramed stage-by-stage tool used to understand the overall sales process from initial customer contact through sales closure. It provides a 360-degree view of your sales processes, decision points and accountabilities. It will also call attention to potential inefficiencies and disconnects that can result in delayed or lost sales.